LUMIFY Laneways is a short journey through a series of unique nightscapes with illumination, installation and performance
LUMIFY is a pop-up project bringing a touch of light and performance to our laneways, our neighbourhood and the ‘in-between’ spaces of Queenstown. Regather and join the celebration of winter with a collection of activations, illuminated art and performance in town and on your doorstep. Free and open to all, from Queen’s Birthday Weekend.
Join the Lumify22 experience and get together to support the venues, the vendors, the retailers and our community who make our town so unique.
LUMIFY Laneways
UTOPIA Church Lane
In time, organic, intelligent luminescent life takes over our urban environment, inhabiting its structures and exploiting the open pathways. Retreating during the day and using light to communicate at night, these organisms offer a glimpse into a digital ecosystem.
Immersed in constant sensory overload, basking in neon light and white noise, living in an experiential mult-dimensional avatar existence, layer upon layer of augmented reality, believing we are indestructible, invincible. Never have we been more fragile, or our existence more precarious.
As the waters rise we must adapt. Return to our home beneath the waves and wade into a deep, ancient world of sea creatures, coral reefs and shoals of curious marine life.
Take a breath.
To a back-alley you vaguely remember but can’t forget. A place where the light plays tricks and people aren’t always what they seem.Where does it lead? Who said that? Who are you?
LUMIFY Downtown
Illuminating our CBD from Queen’s Birthday Weekend, Friday 3rd June onwards.
After Queens Birthday Weekend, a portion of the illuminations will remain in place and offer a linkage between the start of winter and the school holidays in July. illuminating downtown Queenstown and creating a positive, inviting atmosphere for all to enjoy.
LUMIFY Community
Illuminate your neighbourhood. From the start of winter, 1st June onwards to the end of winter.
LUMIFY Community is all about participation, fun, and grass roots. We plan to repeat our 2020 campaign aimed at encouraging supporters to bring a bit of LUMA to their neighbourhood. We encourage participation throughout the region and ask our community to LUMIFY their front yard, shop-front, bicycle, dog or business.
By tagging and uploading photographs of each creation, participants will be given a chance to share and connect with our global family.
LUMIFY Schools Programme
Showcasing year-round projects Queen’s Birthday Weekend, Friday 3rd June – Monday 6th June.
Each year we have an ongoing series of schools projects, these form part of the LUMA offering in the Gardens. Given the work for this happens throughout the year, we are looking to include this work as part of LUMIFY Laneways.
Works will also travel to Wanaka during Winter as part of the wider LUMA Schools Project.
LUMIFY20
Bringing the light home
When we couldn’t bring LUMA to the Queenstown Gardens in 2020, LUMIFY was brought to life to bring the light home. See how our communities resisted the darkness and brought the LUMA magic to their homes, businesses, and each other.